56Reserve

Rarity, Exclusivity, Value, and Insider Access

A one-of-a-kind concierge membership for both everyday wine drinkers and collectors, 56Reserve offers relationship-driven château access, personal sommelier service, special orders at half retail mark-ups, and generous savings across every purchase.

For anyone spending even just $30 a week on wine, the $250 operating membership fee pays for itself in no time.

Redefine your wine-buying experience.

Membership: $250 Per Year

Our Annual Membership fee is $250. Upon sign-up, we will add a bonus of $56 in loyalty points to your account that can be applied to any orders online!
The full range of membership benefits are detailed below.

Our Annual Membership fee is $250 and includes the full range of benefits detailed below.

Benefits

Take advantage of member exclusive benefits.

15% Off Your First Order

Start saving immediately; never pay standard retail prices again.

25% Transparent Mark-Up on Custom
Orders

Receive guidance from on-call sommeliers with exclusive château access and enjoy the world's best wines at half of standard retail mark-ups.

10% Cash Back in Loyalty Rewards

Earn even more: get 10% cash back in loyalty points on purchases of every size
—unlock top rewards with even a single bottle.

Up to 15% Off Every Purchase

Save more: redeem loyalty points for up to 15% off purchases in-store & online.
That's up to 25% savings when combined 10% cash back.

25% Off Shipping

Enjoy unmatched shipping prices: 25% off FedEx Ground shipping in the U.S. (free courier in NYC on orders $250 or more)

10% Off at bar56

As a 56Reserve Member you will enjoy 10% off every time you dine at our acclaimed sister restaurant, bar56!

10% Off bar56 Reserve LisT