56Reserve
Value ● Access ● Rarity ● Exclusivity
56Reserve is a membership service that offers broad access to taste56’s sourcing network, discounts on all purchases, shipping, and more.
Whether you’re looking for everyday wines or special collectibles, we are your go-to source with unbeatable prices.
Even better, if you spend $1,000 per year on wine, your membership pays for itself.
Membership: $250 Per Year
Our Annual Membership fee is $250 and includes the full range of benefits detailed below.
Benefits
Concierge Service
On-call veteran sommeliers with decades of experience with direct access to producers, international brokers, and distributors.
Custom orders
Transparent 25% flat fee for any concierge purchases, half the markup of retail market rates.
20% Off Retail Orders
Take up to 20% off your purchases at taste56.com by levertaging exclusive loyalty program benefits.
Loyalty program
Earn 2,000 loyalty points when enrolling. Earn more points for every order, 3x points on 6 bottles, 5x on a case or more.
25% off Shipping
25% off FedEx Ground shipping in the U.S. (free shipping in NY).
10% Off bar56 Reserve List
Members will receive 10% off bottles from bar56’s Wine Spectator award-winning reserve wine list.
Unlock a unique combination of Rarity, Exclusivity and Access. Get in Touch.
*Minimum purchases may apply with some distributors.
** Free shipping in NYC over $250, and free NYS shipping over $500.
*** 25% markup only applies to custom orders placed through concierge