Begin Your Wine Journey

Shopping by Palate Character is not only empowering but also educational. Ultimately, it gives you access to the most important determinant of quality–your own palate! 

With 8 distinct Palate Characters that run the gamut in terms of style, you are sure to find wine suited to your taste.

 

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Begin Your Wine Journey

We’ve curated the best wines across all styles and price points and organize them by our proprietary approach we call Palate Character. 

Our goal is to be a guide to help you drink only wines that you will love.

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What is Palate Character?

Palate Character is a more intuitive way to shop for wine.

Our Palate Characters focus on a wine’s style - body, acidity, alcohol, sweetness and tannin - enabling you to understand more about what is in the bottle, and to find wines that most appeal to you.

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Benefits of Palate Character

Shopping by Palate Character is not only empowering but also educational. Ultimately, it gives you access to the most important determinant of quality–your own palate! 

With 8 distinct Palate Characters that run the gamut in terms of style, you are sure to find wine suited to your taste.

White Wine

Red Wine

Bright & Crisp
Balance & Finesse
Rich & Full

Light & Bright
Smooth & Silky
Round & Fleshy
Tone & Backbone
Powerful & Extracted



Let Your Palate do the Talking