56Reserve
Value ● Access ● Rarity ● Exclusivity
56Reserve is a membership service that offers broad access to taste56’s sourcing network, discounts on all purchases, shipping, and more.
Whether you’re looking for everyday wines or special collectibles, we are your go-to source with unbeatable prices.
56Reserve is a membership service that offers unique amenities, once available only to collectors, with retail pricing previously unavailable to anyone.
Ultimately, a 56Reserve membership quickly pays for itself.
Membership: $250 Per Year
Our Annual Membership fee is $250. Upon sign-up, we will add a bonus of $56 in loyalty points to your account that can be applied to any orders online!
The full range of membership benefits are detailed below.
Our Annual Membership fee is $250 and includes the full range of benefits detailed below.
Benefits
Concierge Service
On-call veteran sommeliers with decades of experience with direct access to producers, international brokers, and distributors.
Custom orders
Transparent 25% flat fee for any concierge purchases, half the markup of retail market rates.
20% Off Retail Orders
Take up to 20% off your purchases at taste56.com by leveraging exclusive loyalty program benefits.
Loyalty BONUS
Receive $56 worth of loyalty points when you enroll. Earn points for every order, 3x points on 6 bottles, 5x on a case or more.
25% off Shipping
25% off FedEx Ground shipping in the U.S. (free shipping in NY).
10% Off bar56 Reserve List
Members will receive 10% off bottles from bar56’s Wine Spectator award-winning reserve wine list.
Unlock a unique combination of Rarity, Exclusivity and Access. Get in Touch.
*Minimum purchases may apply with some distributors.
** Free shipping in NYC over $250, and free NYS shipping over $500.
*** 25% markup only applies to custom orders placed through concierge