56Reserve

Redefining the Wine Buying Experience

56Reserve is a membership service that offers unique amenities, once available only to collectors, with retail pricing previously unavailable to anyone.

Whether you prioritize access to special orders at half of retail mark-ups, 20% off online orders, or personal service, 56Reserve offers an unmatched experience that quickly pays for itself for even the casual wine enthusiast.

The proof in the pudding is in the eating (or drinking as it were).

Membership: $250 Per Year

Our Annual Membership fee is $250. Upon sign-up, we will add a bonus of $56 in loyalty points to your account that can be applied to any orders online!
The full range of membership benefits are detailed below.

Our Annual Membership fee is $250 and includes the full range of benefits detailed below.

Benefits

Take advantage of member exclusive benefits.

Concierge Service

On-call veteran sommeliers with decades of experience with direct access to producers, international brokers, and distributors.

Custom Orders

Transparent 25% flat fee for any concierge purchases, half the markup of retail market rates.

20% Off Retail Orders

Take up to 20% off your purchases at taste56.com by leveraging exclusive loyalty program benefits.

$56 Bonus

Receive $56 worth of loyalty points when you enroll. Earn points for every order, 3x points on 6 bottles, 5x on a case or more.

25% Off Shipping

25% off FedEx Ground shipping in the U.S. (free shipping in NY).

10% Off at bar56